Sweet dreams are made of a SleepMaker mattress
Canstar Blue’s research reveals that SleepMaker is NZ’s favourite mattress brand.
A good night’s sleep is a great thing – and a simple solution to many of life’s worries. Not only does an early night recharge physical energy levels, it can calm the mind and put many niggling troubles into perspective.
But peaceful slumber is reliant on a lot of factors, and one of the most important is a quality mattress. It doesn’t matter how tired you are, it’s difficult to relax and fall asleep when you’ve a lumpy or uncomfortable mattress that keeps you tossing and turning all night.
When purchasing a new mattress, there are a lot of considerations: from size and firmness to brand quality. So as part of our mission to help guide NZ consumers, Canstar Blue canvassed the opinions of 569 people who had purchased a brand-new mattress in the past three years. Of the different brands mentioned by our respondents, the majority had purchased five different brands:
- SleepMaker
- Beds R Us
- Living & Co
- Sealy
- Sleepyhead
To decide which provided the best level of customer satisfaction, each was rated across the following categories:
- Overall Satisfaction
- Comfort
- Durability
- Quality of Sleep
- Support
- Value for Money
Coming out on top and winning Canstar Blue’s award for Most Satisfied Customers | Mattresses was SleepMaker, putting in a dream performance and scoring Five Stars in each of the above categories.
Sleepyhead earned Five Stars for Comfort, Durability and Support and Four Stars for Overall Satisfaction, Quality of Sleep and Value for Money. Across all categories, Beds R Us earned a consistent Four Stars.
What Customers Want
Not surprisingly considering the amount of time we spend in the land of nod, the top driver of customer satisfaction was Comfort, with Quality of Sleep second, and Value for Money rounding out the top three:
| Drivers of satisfaction |
% |
| Comfort |
34% |
| Quality of Sleep |
23% |
| Value for Money |
18% |
| Support |
17% |
| Durability |
8% |
In other findings from our survey, we discovered that 65% of our respondents prefer a medium-firm mattress, with only 20% wanting a firm mattress and even fewer (13%) wanting a soft mattress.
Almost half our respondents (48%) said they’d lost sleep due to a poor-quality mattress, so it’s no surprise that 64% stated that they felt it was important to buy the best mattress they could afford. A huge majority (80%) also said a quality mattress is essential for a good night’s sleep.
So what price can you put on a good night’s sleep? For those in our survey, the answer was $1,741 – the average amount spent across the country on new mattress. Although based on age, it seems older people value a good night’s sleep even more: the average price spent by those under 50 was, $1,642, while those over that age paid $2,020.
Regardless of your budget, or your preference for a hard or soft mattress, if you’re planning to invest in a good night’s rest, you can sleep easy by following Canstar’s research. Winning Five Stars across the board, a SleepMaker mattress provides the type of restful sleep that dreams are made of.
