Compare laundry powders in New Zealand at Canstar Blue. Shotz, Earthwise, Persil, Fab, Ecostore and Surf were compared on Overall Satisfaction, Ease of Use, Effectiveness, Packaging, Scent and Value for Money.
See our Ratings Methodology.
Shotz is rated the No.1 laundry powder for satisfaction by Kiwi consumers.
Our review compares laundry powders on customer satisfaction, so you can discover what other Kiwis think about our compared laundry brands before you go ahead and make a purchase. Think of it like asking hundreds of your closest friends, family members and colleagues which laundry powder brands they think are best!
Canstar Blue surveyed 1190 Kiwis who had purchased and used a laundry powder in the past three months and asked for their feedback on the brand they bought.
Respondents rate their satisfaction with their laundry powder brands from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
The winning brand is the one that receives the highest Overall Satisfaction rating once all the scores from the Overall Satisfaction criteria are combined and averaged.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
Find more information on our Most Satisfied Customer methodology.
Shotz shoots to the top of Canstar Blue’s laundry powder ratings with an almost impeccable set of top ratings from Kiwi consumers. Shotz is the only brand to achieve a top 5-Star rating for Overall Satisfaction, and it’s a score it replicates across all our other ratings categories except for Scent. Notably, Shotz is also the only brand to score 5 Stars for Value for Money and Effectiveness.
Shotz is the Warehouse’s own brand laundry powder. It’s available exclusively at the big, red barns and also Warehouse Stationery. Promising great results in cold water, Shotz powder is available in three sizes: 10kg ($25), 5kg ($14) and 800g ($3.50). It’s also available in a 5kg ($14) sensitive version, which features no perfumes or dyes. The 10kg size delivers 120 washes, the 5kg 60 washes and the 800g approx 9-10 washes.
EarthwiseEarthwise scores 4-Stars for Overall Satisfaction and apart from our winner is the only other brand to achieve any 5-Star ratings. Earthwise achieves these top scores for Ease of Use, Packaging and Scent. It earns its lowest rating, 3 Stars, for Effectiveness.
Earthwise’s laundry powder is an ecofriendly choice that promises to be tough on stains but gentle on the environment. Shunning harsh chemicals for natural cleansers, Earthwise’s laundry powders are made in NZ and are grey water and septic tank safe. Available in 1kg (33 washes | $8 approx) and 2kg packs (66 washes | $15 approx), there are five different powders to choose from:
Persil is a global laundry brand, and sits third on our awards table. It achieves predominantly 4-Star ratings from Kiwi consumers, and earns its top ratings for Overall Satisfaction, Effectiveness, Ease of Use and Scent.
Persil is available in 1kg ($10 approx), 2kg ($17 approx) and 4kg packs ($35 approx), and there are three different powders to choose from:
All safe for greywater and septic tanks and come with an ecofriendly biodegradable scoop.
FabFab is a mid-priced Australian brand that achieves a great set of ratings across all categories. It achieves its highest scores, 4 Stars, for Overall Satisfaction, Effectiveness, Scent and Value for Money.
Available in 1kg ($6 approx), 2kg ($11 approx) and 4kg packs ($20 approx), Fab laundry powder comes in three fragrances: frangipani, intense fresh and lavender. Fab claims your laundry will continue to smell fresh for up to 30 days thanks to its long-lasting scents.
Like the majority of brands in this year’s award ratings, Ecostore earns a great 4-Star rating for Overall Satisfaction. It’s a rating it achieves across all our award categories, except for Effectiveness, for which it gets a 3-Star rating.
Ecostore is a homegrown success story. Founded in Aotearoa in 1993, it retails a wide range of home and personal cleaning products that are ecofriendly and cruelty free. Available in 1kg ($8 approx), 2kg ($15 approx) and 4.5kg ($33.50 approx) packs, there are four Ecostore laundry powders to choose from:
All safe for greywater and septic tanks and feature no optical brighteners, phosphates or synthetic fragrances.
Rounding out this year’s laundry powder awards rankings, Surf earns predominantly 3-Star ratings. However, while this is not a top rating, it is by no means a measure of dissatisfaction. Rather it shows Surf customers are happy with the performance of the laundry brand. Surf achieves its highest rating for Value for Money: 4 Stars.
Surf is an international brand that is available in supermarkets across the country. Available in 1kg ($6.50 approx) and 3kg ($17 approx) packs, there are five Surf laundry powders to choose from: Coastal Luxury, Herbal Extracts, Sensitive, Sunshine Citrus, Tropical.
Not all laundry powder brands in the market qualify for our ratings (based on minimum survey sample size), but that doesn’t mean they’re not worth considering. Here are two other brands to check out before making your final decision.
Clean is the own-brand laundry powder available at Woolworths supermarkets. There are two powders to choose from:
Pam’s is the own brand available in Foodstuff supermarkets, including New World, Pak’nSave and 4 Square. Pam’s laundry powder costs $4 for 1kg and is available in Sensitive, Summer and Tropical.
Over a third (35%) of those in our survey said that fragrance played a big part in their choice of laundry powder. However, overall, a powder’s scent plays little part in our consumers’ overall satisfaction levels with their brands. Indeed, just over a quarter of those in our survey (27%) buy sensitive powders, that shun harsh perfumes. How a powder removes grease, grime and dirt is by far the biggest driver of consumer satisfaction, followed by Value for Money.
Here’s the full rundown of what the consumers in our survey rate as the most important factors when it comes to their Overall Satisfaction with their laundry powders:
This report was written by Canstar’s Editor, Bruce Pitchers. Bruce has three decades’ experience as a journalist and has worked for major media companies in the UK and Australasia, including ACP, Bauer Media Group, Fairfax, Pacific Magazines, News Corp and TVNZ. Prior to Canstar, he worked as a freelancer, including for The Australian Financial Review, the NZ Financial Markets Authority, and for real estate companies on both sides of the Tasman.
Fragrance influences choice of laundry powder: 35%
Buy the cheapest powder: 31%
Buy bulk laundry powder: 28%
Buy sensitive laundry powder: 27%
Buy ecofriendly laundry powder: 20%
Canstar Blue surveyed 2550 New Zealand consumers across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results. In this case, 1190 New Zealanders. Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criterion.
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