Compare Health Supplements in New Zealand at Canstar Blue. GO Healthy, Berocca, Clinicians, NZ Muscle, Nature’s Way, Healtheries, Blackmores, Red Seal, Centrum and Swisse were compared on Overall Satisfaction, Availability, Ease of Consumption, Effectiveness, Taste and Value for Money.
Kiwis on the go trust their wellbeing with GO Healthy, rated the No.1 health supplements in NZ for customer satisfaction.
Our review compares health supplements on customer satisfaction, so you can discover what other Kiwis think about our compared health supplement brands before you go ahead and make a purchase. Think of it like asking hundreds of your closest mates which health supplements they think are best!
Canstar Blue surveyed 1415 Kiwis who had purchased and consumed health supplements in the last 12 months and asked for their feedback on the health supplements they bought.
Respondents rate their satisfaction with their health supplement brands from zero to ten, where zero is extremely dissatisfied and ten is extremely satisfied. Brand satisfaction was rated by respondents on the following criteria:
The winning brand is the one that receives the highest Overall Satisfaction rating once all the scores from the Overall Satisfaction criteria are combined and averaged.
Brands must have received at least 30 responses to be included, so not all brands available in the market have been compared in this survey. The brands rated in this survey are listed below in order of best overall satisfaction.
Find more information on our Most Satisfied Customer methodology.
Congratulations to GO Healthy, the winner of Canstar Blue’s Health Supplements Award for the third consecutive year.
Once again GO Healthy is the standout health supplement brand, rated No.1 for satisfaction by Kiwi consumers. One of just two brands to earn 5 Stars for Overall Satisfaction, it’s a high rating it achieves alongside a sweep of top ratings across all categories.
GO Healthy’s customers award it a top rating for Value for Money, Ease of Consumption and Availability, and 4 Stars for Effectiveness and Taste.
GO Healthy is clearly one of the country’s favourite health supplement brands. In addition to its back-to-back Canstar Blue wins, it’s also the No.1 selling supplement brand in pharmacies.
Available exclusively in pharmacies and health-food stores, Go Healthy products use the highest quality, sustainably sourced ingredients, blended to the perfect potency.
It’s wide range of products include supplements for:
BeroccaWhile Berocca misses out on this year’s top award, it still achieves a great set of ratings from its many contented customers.
It earns a top 5-Star rating for Overall Satisfaction, as well as for Taste, Ease of Consumption and Availability. Berocca also earns impressive 4-Star ratings for Effectiveness and Value for Money.
Berocca has long been a mainstay of Kiwi medicine cabinets and morning-after pick-me-ups. The brand’s range of effervescent drinks and vitamin tablets have evolved to cover products that support everyday health, boost concentration and energy levels and aid hydration and sports performance.
CliniciansClinicians performs well this year, earning top scores for Value for Money and Taste. The brand scores top 4-Stars ratings across all other categories.
Founded in 1977 by two Kiwi pharmacists, Clinicians is one of the country’s most popular supplement brands. The brand continues to pioneer integrative health, looking at how supplements complement and support the effectiveness of medicines.
Its range of products include products for: everyday health; immunity and allergens; focus and performance; digestive and women’s health; stress, sleep and mood; joint and bone health; and kids health.
NZ MuscleNZ Muscle Supplements scores highly across the board, earning multiple 4- and 5-Star ratings. While it’s clear that the brand is a popular choice with health-conscious Kiwis, its predominantly online sales model means its products aren’t as widely available as those that feature in high-street chemists and supermarkets. Reflecting this, it earns a 3-Star rating for Availability category.
A Kiwi success story, NZ Muscle was founded nearly 20 years ago, in 2004, to address the lack of quality, home-grown body-building supplements on the market in Aotearoa.
From humble beginnings operating out of a family home, the business has grown to include four Auckland stores, a gym and a thriving online business selling a huge range of fitness products.
Its products includes protein powders and bars, creatine, weight loss supplements and performance and recovery ranges.
Nature’s WayPlacing halfway down our ratings table, Nature’s Way is just one of three brands to earn a great 4-Star rating for Overall Satisfaction. It earns further 4-Star ratings for Taste, Ease of Consumption and Availability. The brand scores two 3-Star ratings, for Effectiveness and Value for Money.
Nature’s Way was created to help New Zealanders live a happy, healthy life every day. The brand offers vitamins to meet every need. Whether it’s a gummy multivitamin for kids, or a tasty superfood snack, Nature’s Way has it all. Nature’s Way products are available at most supermarkets, major pharmacies and The Warehouse.
HealtheriesHealtheries scores well across the board, earning predominantly 4-Star ratings. The brand earns two 3-Star ratings from consumers, for Overall Satisfaction and Effectiveness. While not a standout rating, 3 Stars is also not a negative review, instead it reveals that customers are content with their purchases.
As one of the country’s original health and wellness companies, Healtheries is synonymous with healthy living. In addition to its snacks and teas, Healtheries retails a huge range of diet aids and supplements to help you achieve your health goals.
These include protein and nutrition powers, plus effervescent vitamin tablets, gummies, capsules and chewable tablets.
BlackmoresBlackmores earns it highest consumer rating for Value for Money: a top 5-Star rating. Aside from its 3-Star rating for Overall Satisfaction, the brand earns admirable 4-Star ratings across all other categories.
Blackmores is an Australian health supplements company that was first established by naturopath Maurice Blackmore in 1938.
Blackmores health products can be found in most major NZ supermarkets and pharmacies. Its wide range of supplements covers: joint, bone & muscle support; stress relief and sleep support; fish and nutritional oils; heart and circulation; women’s, kids and men’s health; brain, eye and digestive health; nails, hair & skin; multivitamins; immunity and weight management.
Red SealRed Seal scores respectable 4-Star ratings for Value for Money and Availability. The brand scores 3-Star ratings across all other categories, including for Overall Satisfaction.
Red Seal offers a range of oral care and tea products, in addition to its supplements range, which includes high-strength and everyday vitamins, chewables and effervescent drink tablets, and beauty supplements, such as deep hydration and collagen builder powders.
CentrumOne of the biggest names in supplements, Centrum is widely available in supermarket chains across the motu. This is reflected in the brand’s highest awards rating: 4 Stars for Availability. Across all other categories, it earns respectable 3-Star ratings.
Centrum’s health supplements include a wide range of multivitamins for men, women, children and seniors; blends to assist mind, memory, mood, stress and eyesight; plus collagen for healthy skin.
SwisseRounding out our awards table, Swisse earns multiple 3-Star ratings, plus a 4-Star rating for Effectiveness.
While not a top rating, 3-Stars still indicates that Swisse consumers are content with the value and performance of their health supplement choices.
Despite the name, Swisse is an Australian company that was founded in Melbourne in 1969. Now a multinational company, Swisse produces a large range of health supplements, which can be found in Countdown supermarkets and Chemist Warehouse stores. Its products include: vitamin and multivitamin tablets, gummies and chewables for men, women and children; fish oils; collagen; blends to detox, boost hair, skin and nails and probiotics.
Health supplement needs vary from person to person. They depend on age, lifestyle and health concerns. But whether you’re a marathon-runner, or just tend to get sick easily, one thing is paramount: a supplement’s effectiveness.
In our survey, over 40% of respondents say the most important thing for them when rating the health supplements they take is how they deliver on their health promises. This is nearly twice as important as Value for Money (23%), revealing that when it comes to health, Kiwi consumers are happy to pay for improved health and wellbeing.
Here’s the full rundown of what the consumers in our survey say are the main things they consider when rating their health supplement picks:
This report was written by Canstar Content Producer, Caitlin Bingham. Caitlin is an experienced writer whose passion for creativity led her to study communication and journalism. She began her career freelancing as a content writer, before joining the Canstar team.
Take health supplements every day: 49%
More likely to take health supplements in the winter: 36%
As part of a healthy lifestyle: 51%
Feel better when regularly taking health supplements: 45%
To make up for a poor-diet: 28%
Are vegan/vegetarian: 6%
Has researched health benefits online: 41%
Give health supplements to their children: 16%
Canstar Blue surveyed 2505 New Zealand consumers across a range of categories to measure and track customer satisfaction, via ISO 26362 accredited research panels managed by Qualtrics. The outcomes reported are the results from respondents who had purchased and used an air fryer in the past three months. In this case, 1415 New Zealanders.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then by mean overall satisfaction. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criterion.
The past winners from Canstar Blue’s Health Supplement ratings:
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