Mediterranean serves up food dip satisfaction review
Whether it’s a house party or just a quick catch-up, a quality food dip has become an integral part of any get-together.
One of the greatest things about dip is that it goes well with nearly anything. According to our research, 69% of New Zealanders enjoy potato chips with their dip, while 58% of survey respondents like to eat their dips with vegetables (e.g. carrot sticks). Substantially more women opted for the latter, healthier option, with 65% of females reaching for vegetables and dip, compared to only 50% of men.
We’re all a little conscious about making a good impression when we have guests over – this means having a good platter with some tasty dips and snacks to choose from. So to find out which dips your guests will love, Canstar Blue asked over 1,200 New Zealanders what they thought about some popular brands. The results saw Mediterranean take a convincing victory as New Zealand’s favourite dip, earning five stars for overall satisfaction and receiving inaugural award for Most Satisfied Customers – Dips.
Mediterranean dips have been a sensation in the New Zealand market, offering a range of chunky style options, which the company says are made using only the best quality ingredients. This is reflected in the brand’s satisfaction scores, with five-star reviews across all criteria, including taste.
What do you want from food dip?
Our survey found the drivers of dipping satisfaction to be as follows:
- Taste 42%
- Texture & consistency 22%
- Value for money 17%
- Variety / range 11%
- Packaging 7%
So it seems consumers are happy to pay for premium food dips if they know they’re getting quality. Congratulations to Mediterranean for meeting these expectations.