2017 Multivitamins
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Compare multivitamins in New Zealand at Canstar Blue. Thompson’s, Blackmores, Centrum, Clinicians, GO Healthy, Healtheries, Natures Own, Nutralife, Red Seal, Swisse are rated for value for money, ease of consumption, effectiveness, taste, availability and overall satisfaction.
Canstar Blue research finalised in March 2017, published in May 2017
Thompson’s – the most popular multivitamins
Just as you need to keep your car topped up with fuel, oil and water, we need to keep our bodies topped up with a number of vitamins and minerals that for some of us aren’t as prevalent in our diet as we would like.
The regular, and ongoing, debate around the need and effectiveness of vitamin supplements is well documented. But, despite the views from what sometimes feels like an infinite number of professionals and experts, it seems people are still willing to make up their own mind. Our recent survey (published May 2017) of over 1,100 New Zealanders found that 46% of people who took multivitamins in one form or another felt all the better for it. A further 25% of people were unsure of the benefits but liked taking them anyway.
So how do you know which will be best for you?
With so many products and brands available, trying to find the one for you can be a daunting and time consuming task, so that’s why Canstar Blue has done some of the work for you.
Our survey is not meant to be a substitute for medical advice – it’s always best to speak to a medical professional for that – what we want to do is give you a bit of insight into what people like about the multivitamins they use. Effectiveness came out on top, followed by value for money, taste, ease of consumption and finally availability.
Available through pharmacies and health food stores, the winner of the 2017 Overall Customer Satisfaction Award, Thompson’s, has operated in New Zealand since 1951. Priding themselves on the use of high quality raw materials and products, Thompson’s offer a wide range of vitamin, mineral and herbal supplements for the whole family. For more information, visit thompsons.co.nz
This information is not medical advice, and Canstar Blue is not making a recommendation or giving advice about medications or health related products. Always seek the advice of a doctor or pharmacist to find the right medication for you.
Frequently asked questions
Canstar Blue commissioned I-view to survey 2,500 New Zealand consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers who have purchased and consumed multivitamins in the last 12 months – in this case, 1,103 New Zealanders.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then alphabetically. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.