2017 Yoghurt
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Compare supermarkets in New Zealand at Canstar Blue. Piako, Anchor, Cyclops, Dewinkel, Fresh ‘n Fruity, Gopala, Meadowfresh, Puhoi Valley, Symbio Probalance, The Collective (by Epicurean Diary) and Yoplait were compared on value for money, variety and range, taste, packaging, freshness and overall satisfaction.
Canstar Blue research finalised in May 2017, published in July 2017.
See our Ratings Methodology.
Most Satisfied Customers | Piako
Part of the Fonterra stable, Piako is the cream of the crop when it comes to yoghurt.
Piako is cream of the yoghurt crop
Popular in New Zealand since the mid 70’s, yoghurt is now a staple food in many households up and down the country.
Thought to have originated in Central Asia around 6000 B.C., yoghurt was an accidental discovery after herdsmen, using animal stomachs as containers, found that their milk had curdled as it reacted to the enzymes still present in the stomach pouches. Although milk still needs to go through the same process to become yoghurt we know and love, luckily methods have most definitely changed and today, yoghurt is big business. Last year, in the US alone, yoghurt sales topped USD$7.7billion and in New Zealand, while we’re obviously a much smaller market, our appetite continues to grow.
According to Euromonitor International, one of the key drivers of Kiwi yoghurt sales is our love of Greek yoghurt and the health benefits associated with it. This is reflected in the latest Canstar Blue research (published July 2017) that shows 71% of the people surveyed thought of yoghurt as a healthy option. In addition, 25% of respondents said that Greek/natural yoghurt was their favourite type of yoghurt giving it second place in the list of most popular flavours. Top spot was taken by the summer fruits category (such as strawberry, raspberry or blueberry) while banana flavour slid to the bottom.
What we like about our yoghurts
Although 58% of people said they like to try brands that are on special offer, 26% of people said they stick to buying New Zealand brands. With men, this probiotic patriotism increases to 31% (women 22%) and with Baby Boomers, it rises again to 42%.
When it comes to the qualities we value in our yoghurts, in order of preference, the key things we rate are:
- Taste
- Freshness
- Value for money
- Variety/range
- Packaging
The Canstar Blue Overall Satisfaction winner, Piako, registered a maximum five stars in all categories other than value for money where it scored a still respectable four stars.
Home-grown brand Piako takes its name from the river that runs through the heart of New Zealand’s diary region. As well as catering to the more traditional tastes, Piako also boasts a more unusual range of flavours including spiced apple, coconut and guava.
Frequently Asked Questions
Canstar Blue commissioned I-view to survey 2,500 New Zealand consumers across a range of categories to measure and track customer satisfaction. The outcomes reported are the results from customers who have purchased and eaten fresh yoghurt in the last three months – in this case 1,829 New Zealanders.
Brands must have received at least 30 responses to be included. Results are comparative and it should be noted that brands receiving three stars have still achieved a satisfaction measure of at least six out of 10. Not all brands available in the market have been compared in this survey. The ratings table is first sorted by star ratings and then alphabetically. A rated brand may receive a ‘N/A’ (Not Applicable) rating if it does not receive the minimum number of responses for that criteria.